Taste Oxfordshire 1 Page Business Plan
Overview
Taste Oxfordshire has a clear business objective to produce expert Event Management and Catering services. These services have been developed over 6 months and more than 20 years industry experience with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Taste Oxfordshire has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as sourcing local quality food within a specified budget. This is a critical issue for our selected target market of any body planning or running a function or event.
The Value Proposition
Taste Oxfordshire is uniquely positioned to deliver value to any body planning an event. "Taste Oxfordshire will Provide hassle free local quality food and event services catering for all budgets." In order to be deliver on this value proposition, we Will use our industry knowledge and experience enable us to deliver at the highest level. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Event Management and Catering market. We consider our key competitors to be: NG Catering, A&J Catering. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with NG Catering, A&J Catering by offering a complete service and where ever possible using the finest local ingredients combined with our expert knowledge and experience .
Key Strategies
Over the next 6 months, our focus will be to Increase advertising and customer base including targeting the corporate sector. This task will be undertaken in the context of our broader strategy to recruit a full time sales and marketing team. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Rent kitchen and office space, hire full time staff and finally launch a local food fair
About this document
Event Management and Catering Business Plan
This document was created by Andy of Taste Oxfordshire using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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