KBFM 1 Page Business Plan
Overview
KBFM has a clear business objective to produce Youth radio content to malls services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
KBFM has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Entertaining and informative content for promotions in a mall. This is a critical issue for our selected target market of Youth in Malls.
The Value Proposition
KBFM is uniquely positioned to deliver value to Youth in Malls. "KBFM will Useful and credible content." In order to be deliver on this value proposition, we More than 20 years of content creation and marketing experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Youth radio content to malls market. We consider our key competitors to be: Gaming . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Gaming by Immediate promotions information and mobile interactivity.
Key Strategies
Over the next 6 months, our focus will be to Get Sandton City Mall to give me a contract. This task will be undertaken in the context of our broader strategy to Source talent. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sandton City Contract Menlyn Contract South Gate Contract
About this document
Youth radio content to malls Business Plan
This document was created by Bob of KBFM using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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