Living health 1 Page Business Plan
Overview
Living health has a clear business objective to develop Health Magazine products. These products have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Living health has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The health magazine will address problems such as disease awareness and health career guidance for students who want to get into health. Also providing our readers with insight on peraonal hygiene and the importance of a balanced nutrition and exercise.. This is a critical issue for our selected target market of Local Communities in Johannesburg.
The Value Proposition
Living health is uniquely positioned to deliver value to Local Communities in Johannesburg. "Living health will Provide a weekly health issue magazine that provides health awareness from disease management to career guidance. The community benefits by getting educated without having to go to clinics or hospitals and also to create that private space where you can learnabout managing a disease you might have but are too afraid to go to the local clinic etc.." In order to be deliver on this value proposition, we Living Health is no ordinary health magazine like of the highest competitors, because living health works hand in hand with hospitals and clinics to ensure that the information given is correct, acurate and legit. People can know that what they read is validated by a doctors opinion or nurse etc. This works to our advantage because our readers will have a "private clinic" at their home and we aim to also provide seminars that spread awareness about everything health.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Health Magazine market. We consider our key competitors to be: -Women's Health Magazine
< br />-Fitness Magazine. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with -Women's Health Magazine
< br />-Fitness Magazine by Firstly Living Health is at a reasonable price that most peole can afford unlike these other magazines.
< br />Livibg Health uses local people to be in the magazine cover, Living Health also provides full health articles and information that is professionally backed..
Key Strategies
Over the next 6 months, our focus will be to Increasing the number of customers by bringing more people to buy the magazine. By hosting monthly seminars and selling our magazine at a lower price and also by hosting fun competitions. This task will be undertaken in the context of our broader strategy to Expand into an online platform. That means we will get more readers and reach more sales by reaching to the online market. And we want to expand into other avenues like having a foundation for disadvantaged communities which will spread health awareness. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a health awareness foundation under Living Health Obtain 400 Customers in the first month of release To have an online Living Health Magazine
About this document
Health Magazine Business Plan
This document was created by Nokuthula of Living health using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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