Surbhi fashion Mart 1 Page Business Plan
Overview
Surbhi fashion Mart has a clear business objective to develop, produce, promote and distribute garments and textile products products and services. These products and services have been developed over 7 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Surbhi fashion Mart has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as product range and reliability. This is a critical issue for our selected target market of womens and youngsters.
The Value Proposition
Surbhi fashion Mart is uniquely positioned to deliver value to womens and youngsters. "Surbhi fashion Mart will providing you best appearances is our responsibility." In order to be deliver on this value proposition, we our skilled staff,advance gadget and home treatment along with credit policy make it different. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the garments and textile products market. We consider our key competitors to be: Vishal Mart, blossam store. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Vishal Mart, blossam store by Skilled staff and stock holding capacity Along with credit policys and services.
Key Strategies
Over the next 6 months, our focus will be to Appointing skill staff and attractive credit policies and services. This task will be undertaken in the context of our broader strategy to Increasing member customer and opening of new branches. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: achieving break even point targeting more regular customers opening of 1 new branch
About this document
garments and textile products Business Plan
This document was created by Rushikesh of Surbhi fashion Mart using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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