CNS Pool and Spa Maintenance 1 Page Business Plan
Overview
CNS Pool and Spa Maintenance has a clear business objective to provide Pool and Spa Cleaning Maintenance and Repair services. These services have been developed over starting with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
CNS Pool and Spa Maintenance has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problems as needing to pay a set monthly rate that is affordable with no excessive or surprise costs and receiving sparkling clean pools and spas which they would not be able to achieve on their own. All basic chemicals are to be included in the standard monthly service fee eliminating all the confusion in complicated invoices that are difficult to understand. This is a critical issue for our selected target market of pool and spa owners wanting better customer service.
The Value Proposition
CNS Pool and Spa Maintenance is uniquely positioned to deliver value to pool and spa owners wanting better customer service. "CNS Pool and Spa Maintenance will provide industry knowledge reliable customer service with no excessive charges." In order to deliver on this value proposition, we bring fresh insight to Oregon with over 20 years of experience in pool and spa maintenance from sunny California where the industry is well established and statistically holds 50% of the entire nations pools. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Pool and Spa Cleaning Maintenance and Repairs market. We consider our key competitors to be: Anderson Poolworks, Classic Pool and Spa, Cascade Pools, The Pool and Spa House, and Neptune Pools Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Anderson Poolworks, Classic Pool and Spa, Cascade Pools, The Pool and Spa House, and Neptune Pools by dedicating our attention to pool and spa cleaning maintenance and repairs. Our competitors have split their attention with their number one priority being the pool construction and/or selling spas, leaving their cleaning maintenance service and repairs as secondary importance.
Key Strategies
Over the next 6 months, our focus will be going to the doors of homes with pools and/or spas that can be identified by GPS Maps. He will leave flyers with a sign-up and referral bonus offer on doors if no answer. We will also meet with established pool construction companies to offer our services to provide maintenance to their customers pools and spas. We will continue to send out coupons for signing up for new service and rewards for referrals. This task will be undertaken in the context of our broader strategy to offer free visual equipment checks which includes checking for leaks, check the filter pressure, check the water chemistry, and make sure the heater is working properly. We will also provide a free owner instruct which educates them on their equipment and how to operate it. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 25 customers; Obtain 50 customers and hire an additional employee; Obtain 100 customers and hire an additional part time employee.
About this document
Pool and Spa Cleaning Maintenance Business Plan
This document was created by Carrie of CNS Pool and Spa Maintenance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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