F.O.G Printing 1 Page Business Plan

Print T Shirts and Embroidery Business Plan

F.O.G Printing 1 Page Business Plan

 

Overview

F.O.G Printing has a clear business objective to produce Print T Shirts and Embroidery services. These services have been developed over One Month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

F.O.G Printing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to make Printing apparel affordable. This is a critical issue for our selected target market of Youth sports organizations.

The Value Proposition
 

F.O.G Printing is uniquely positioned to deliver value to Youth sports organizations. "F.O.G Printing will Provide a speedy and hassle free printing experience. All at an affordable cost and quick turnaround.." In order to be deliver on this value proposition, we We have an extensive knowledge of the latest technology in design and printing that we pass on to all of our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the Print T Shirts and Embroidery market. We consider our key competitors to be: Houston T Shirt Printer. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Houston T Shirt Printer by Graphic and web design background .

Key Strategies

Over the next 6 months, our focus will be to Appoint a Marketing Advisor to grow the business.. This task will be undertaken in the context of our broader strategy to Expand the type of services we provide, by including designing artwork and paper materials.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach 100 Customers Establish new services Turn a profit

About this document
Print T Shirts and Embroidery Business Plan
This document was created by Houston of F.O.G Printing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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