Strong teens 1 Page Business Plan
Overview
Strong teens has a clear business objective to develop Strength Training for Teens services. These services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Strong teens has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Injury prevention and performance enhancement for teens. This is a critical issue for our selected target market of High school athletes.
The Value Proposition
Strong teens is uniquely positioned to deliver value to High school athletes. "Strong teens will deliver quality training in a safe and convenient environment, at a competitive cost.." In order to be deliver on this value proposition, we have 10 years of success and an understanding of the member's needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the strength training for teens market. We consider our key competitors to be: Stack Velocity, Afterburn and most crossfit facilities have a youth strength program.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Stack velocity, afterburn and most crossfit facilities have a youth strength program. by More experienced coaching at a competitive cost. We will produce results.
Key Strategies
Over the next 6 months, our focus will be to Incorporate Paseo Club members children and tennis involved in club tennis and swim.. This task will be undertaken in the context of our broader strategy to Grow to include youth strength and expand outside the Paseo Club to include local club and high school teams.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 100 members 4 teams Stand alone facility
About this document
Strength training for teens Business Plan
This document was created by Rick of Strong teens using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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