KuhlE 1 Page Business Plan
Overview
KuhlE has a clear business objective to develop, produce, promote and distribute House plans, interior design, furniture design and manufacturing products and services. These products and services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
KuhlE has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as More revenue. This is a critical issue for our selected target market of Civil servants and low income earners.
The Value Proposition
KuhlE is uniquely positioned to deliver value to Civil servants and low income earners. "KuhlE will Hire purchase and layby payment terms." In order to be deliver on this value proposition, we Great contemporary furniture design for all walks of life. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the House plans, interior design, furniture design and manufacturing market. We consider our key competitors to be: Tv sales n hire, coloursel furniture. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tv sales n hire, coloursel furniture by We dont mass produce our products but custom make to client's need.
Key Strategies
Over the next 6 months, our focus will be to 10% discount on all kitchens
< br />12% on all bedroom furniture
< br />DSTV vouchers for all living room furniture
< br />
< br />Free 3D models for all house plans . This task will be undertaken in the context of our broader strategy to Add new furniture range every 3months. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open a furniture shop Upgrade workshop Offer 3d animation
About this document
House plans, interior design, furniture design and manufacturing Business Plan
This document was created by Kuda of KuhlE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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