LRPL 1 Page Business Plan
Overview
LRPL has a clear business objective to develop Loft Accommodation services. These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
LRPL has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as They want more quality. Higher standards. This is a critical issue for our selected target market of Professional Freelancers/Artists/Creatives.
The Value Proposition
LRPL is uniquely positioned to deliver value to Professional Freelancers/Artists/Creatives. "LRPL will create a positive environment where people can work, live and socialise. Better work life balance in a community of businesses and residents of similar nature." In order to be deliver on this value proposition, its helps that I'm the original tenant of the building. I helped develop and design the concept. I still live there. I now own the building and want to nurture it to achieve its full potential as a mini village of entrepreneurs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Loft Accommodation market. We consider our key competitors to be: Bellway Homes, the largest property developer in U.K. just built and sold circa 450 dwellings on my street and other similar creative led operations throughout London. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bellway Homes et all as they sold their units off plan. I own and operate the building so I can now look after their properties too.
Key Strategies
Over the next 6 months, our focus will be to get better control of the business accounting and reporting by streamlining where possible and cutting costs whilst maximising potential revenues. This task will be undertaken in the context of our broader strategy to improve building by updating everything once we've improved the planning and finance position and consolidated all loans . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Better planning position Better valuation and finance options Completion of major refit
About this document
Loft Accommodation Business Plan
This document was created by Bikram of LRPL using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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