Madhouz 1 Page Business Plan
Overview
Madhouz has a clear business objective to develop, produce, promote and distribute Logo products products. These products have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Madhouz has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Proper branding. This is a critical issue for our selected target market of Marketing and sales.
The Value Proposition
Madhouz is uniquely positioned to deliver value to Marketing and sales. "Madhouz will Help our customers present the proper branding of their company using logo products and apparel." In order to be deliver on this value proposition, we In house decoration and direct imports. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Logo products market. We consider our key competitors to be: Geiger, Artcraft and 4-Imprint. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Geiger, Artcraft and 4-Imprint by In house decoration.
Key Strategies
Over the next 6 months, our focus will be to Do direct mail make cold calls, hire new sales people and developer a sales management system. This task will be undertaken in the context of our broader strategy to Develop our fire department business and website develop retail products for web and trade shows capture corporate business as well.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1 million sales 6 full time salespeople Fire dept retail shirt brand and outdoor apparel brand
About this document
Logo products Business Plan
This document was created by George of Madhouz using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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