Rainbow paws 1 Page Business Plan
Overview
Rainbow paws has a clear business objective to promote Doggy day care services. These services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Rainbow paws has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for an overnight service. This is a critical issue for our selected target market of Professional young couples.
The Value Proposition
Rainbow paws is uniquely positioned to deliver value to Professional young couples. "Rainbow paws will Walk, feed and socialise their pet while they are at work." In order to be deliver on this value proposition, we Competitive price and qualified staff. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Doggy day care market. We consider our key competitors to be: Kapooch, Andys doggy day care, iron dog. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kapooch, Andys doggy day care, iron dog by Outdoor area for dogs to play.
Key Strategies
Over the next 6 months, our focus will be to Appoint a marketing and advertising person. This task will be undertaken in the context of our broader strategy to Expand to another additional location. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Add a small cafe for customers Swimming pool for dogs on those hot days
About this document
Doggy day care Business Plan
This document was created by Tania of Rainbow paws using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment