Pressed 1 Page Business Plan
Overview
Pressed has a clear business objective to develop, produce, promote and distribute fresh made delicious panini sandwiches. These products have been developed over 3 years with a core focus on addressing the key customer problem and capitalizing on niche opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key short and long term business objective is to acquire new customers daily. Customer acquisition and retention is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pressed has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as filling a local lunch/dinner needs. This is a critical issue for our selected target market of Local residents and businesses.
The Value Proposition
Pressed is uniquely positioned to deliver value to local residents and businesses. "Pressed will Fill a niche for foodies and those simple tastes with value sizes." In order to deliver on this value proposition, other immediate restaurants in area serve no meat. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a few of competitors within the Fresh sandwich market. We consider our key competitors to be: Cheba Hut and Subway. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cheba Hut and Subway by location, delivery, price, evolving menu.
Key Strategies
Over the next 6 months, our focus will be to consistently serve 250 plus customers a day. This task will be undertaken in the context of our broader strategy to Pay back investors, and start branded food truck.These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Consistent product standards, expanding delivery, profit margins, and buy out location.
About this document
Fresh delicious panini sandwiches Business Plan
This document was created by Shawn of Pressed using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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