Professional Massage by Ed Flores 1 Page Business Plan
Overview
Professional Massage by Ed Flores has a clear business objective to develop, produce, promote and distribute Health and Wellness services. These services have been developed over since 2013 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base.
The Customer
Professional Massage by Ed Flores has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as reducing stress of travelers and helping them to have a happier traveling and customer service experience. This is a critical issue for our selected target market of the traveling public.
The Value Proposition
Professional Massage by Ed Flores is uniquely positioned to deliver value to Traveling public. "Professional Massage by Ed Flores will Start or Finish your travels in a positive refreshing way.." In order to be deliver on this value proposition, we provide a unique opportunity for travelers to ease the stress of kids, stress of delays, stress of travel, and of aches and pains by just walking up and putting themselves in experienced hands. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Health and Wellness market. We consider our key competitors to be: Massage Envy, Hand n Stone assuage. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Massage Envy, Hand n Stone by catering to traveling public and their needs where other competitors focus on local long term residents.
Key Strategies
Over the next 6 months, our focus will be to set up massage locations primarily traversed by traveling patrons at hubs such as growing international airports, train stations and commercial turnpike rest ares. This task will be undertaken in the context of our broader strategy to integrate wellness to the traveling public. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch kiosk location at growing International Airports, Launch storefront locations at growing International Airports, and then launch Table Massages at growing International Airports.
About this document
Health and Wellness Business Plan
This document was created by Edward of Professional Massage by Ed Flores using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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