SCEKK Cosmetics 1 Page Business Plan
Overview
SCEKK Cosmetics has a clear business objective to develop, produce, promote and distribute Cosmetics products. These products have been developed over 1 day with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
SCEKK Cosmetics has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Makeup. This is a critical issue for our selected target market of Black girls.
The Value Proposition
SCEKK Cosmetics is uniquely positioned to deliver value to Black girls. "SCEKK Cosmetics will Provide makeup for black girl at a cheap price." In order to be deliver on this value proposition, we Lots of unique colors. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cosmetics market. We consider our key competitors to be: Cover girl queen collection, lips by Victoria . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cover girl queen collection, lips by Victoria by Price.
Key Strategies
Over the next 6 months, our focus will be to Buy materials do research about lipsticks and eyeshadow promote the line. This task will be undertaken in the context of our broader strategy to Sell the product hire employees . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Buy materials Make the product Promote the product
About this document
Cosmetics Business Plan
This document was created by Sierra of SCEKK Cosmetics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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