Anderson Prototypes 1 Page Business Plan
Overview
Anderson Prototypes has a clear business objective to develop Product prototype development services. These services have been developed over 9 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Anderson Prototypes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Respond quickly. This is a critical issue for our selected target market of New start up businesses.
The Value Proposition
Anderson Prototypes is uniquely positioned to deliver value to New start up businesses. "Anderson Prototypes will We are your source for product prototyping and small batch run manufacturing." In order to be deliver on this value proposition, we Our staff is dedicated to delivery on time, your best product. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Product prototype development market. We consider our key competitors to be: China. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with China. by North American values. You can visit our facility. We offer warrenty on our products. .
Key Strategies
Over the next 6 months, our focus will be to Hire a part time salesman, who will also work on the floor with me the other part time . This task will be undertaken in the context of our broader strategy to Hire more staff to make sure I am doing the high level stuff. Pay people to do the low cost activities. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Move to new facility Hire sales person Hire 2 machinists
About this document
Product prototype development Business Plan
This document was created by Jim of Anderson Prototypes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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