Soup for the soul 1 Page Business Plan
Overview
Soup for the soul has a clear business objective to develop, produce, promote and distribute Healthy wholesome clean soups products and services. These products and services have been developed over several years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Soup for the soul has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack of authentic homemade healthy gluten free soups which cater to an individuals taste where the customer can fill out an ingredient list for us to work with. We offer ethnic soups like Borscht and Goulash not offered in this area. This is a critical issue for our selected target market of Professionals, athletes, competitors.
The Value Proposition
Soup for the soul is uniquely positioned to deliver value to Professionals, athletes, competitors, busy parents. Soup for the Soul will create soups to suit the individual palette. Our soups are nutritiously satisfying. Our soups are prepared with all natural ingredients without preservatives or fillers. We will prepare our soups specifically to the needs of customers on special diets. Our soups can be frozen, allowing our customers to enjoy their soup at their convenience. We spare our customers the hours of prep and cooking required for a fine soup, so our customers time can be used elsewhere.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Healthy wholesome clean soups market. We consider our key competitors to be: Wawa, Outback, Chinese restaurants Supermarkets. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wawa, Outback, Chinese restaurants by catering to individual needs of our customers with food allergies. Our soups can be made to order.
Key Strategies
Over the next 6 months, our focus will be to Give out samples. Network through friends and family members. Distribute flyers.. This task will be undertaken in the context of our broader strategy to open a Cafe. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 500 customers. Give back to the community. Find the ideal location for a Cafe.
About this document
Healthy wholesome clean soups Business Plan
This document was created by Theresa of Soup for the soul using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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