Cafe Olive 1 Page Business Plan
Overview
Cafe Olive has a clear business objective to produce Cafe social hub products. These products have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Cafe Olive has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as No social community hub. This is a critical issue for our selected target market of Local community OAP and students.
The Value Proposition
Cafe Olive is uniquely positioned to deliver value to Local community OAP and students. "Cafe Olive will Offer great fresh healthy food and coffee with a relaxed atmosphere and great music and books to read and listen." In order to be deliver on this value proposition, we My drive and determination to deliver all this. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cafe social hub market. We consider our key competitors to be: Costa, Tesco, weatherspoons . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Costa, Tesco, weatherspoons by Fresh food, great atmosphere. .
Key Strategies
Over the next 6 months, our focus will be to Open days, work on social media to promote. Work with local community to become hub/meeting place. Promote to locals OAP and student discount. Promote local jobs/events. Post flyers and adverts locally. . This task will be undertaken in the context of our broader strategy to Start becoming the place on everyone's lips and extend into serving full breakfast menu.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open shop Serve 200 customers Hire full time chef
About this document
Cafe social hub Business Plan
This document was created by Luke of Cafe Olive using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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