RJ Trans. Unlimited 1 Page Business Plan
Overview
RJ Trans. Unlimited has a clear business objective to distribute Truck transportation of commodities services. These services have been developed over 20 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
RJ Trans. Unlimited has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We will be addressing A shortage of truck drivers and meeting the needs of consumers with our commitment to on time deliveries of goods, According to statistics right now there is a 50,000 truck driver shortage in the United States.. This is a critical issue for our selected target market of Unemployment, ex military personnel and customer services
The Value Proposition
RJ Trans. Unlimited is uniquely positioned to deliver value to Unemployment, ex military personnel and our customers "RJ Trans. Unlimited will Provide a rewarding career for veterans and others while delivering goods that Consumers need every day.." In order to deliver on this value proposition, we With our experience in the industry and The owner being a veteran himself we recognize and will utilize top technology and equipment to address these issues and and Excel our services.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Truck transportation of commodities market. We consider our key competitors to be: Young brothers trucking, prime transportation,CR England, create transportation.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that RJ Trans Unlimited can compete effectively with Young brothers trucking, prime transportation,CR England, create transportation. Because We are a young company with fresh ideas and the owner has 25 years experience in the industry, our competitors have been in business for so long they have forgotten the value in honesty and remembering those whom boosted there company, this not the answer to 100% customer satisfaction and driver retention. RJ Trans Unlimited, on the other hand is small enough to provide personal attention to its personnel and customers, experienced enough to deliver on there promises and ready to utilize top technology and equipment to ensure complete customer satisfaction and driver retention..
Key Strategies
Over the next 6 months, our focus will be to start off with leasing our equipment on to a profitable mega company. This will generate revenue for my company while I am making RJ Trans Unlimited visible to key customers in our market.. This task will be undertaken in the context of our broader strategy to acquire contracts with commodities shippers and receivers, and we will acquire more equipment and drivers to meet the needs of those contracts.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 new customers. stay connected with top technology and utilize this technology Become a household name in the consumer/goods transportation industry
About this document
Truck transportation of commodities Business Plan
This document was created by Richard of RJ Trans. Unlimited using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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