South African Welding Education 1 Page Business Plan
Overview
South African Welding Education has a clear business objective to develop Engineering Skills Development services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
South African Welding Education has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for accreditation.. This is a critical issue for our selected target market of Students and Welding Inspectors.
The Value Proposition
South African Welding Education is uniquely positioned to deliver value to Students and Welding Inspectors. "South African Welding Education will We provide Practical Training that makes Learners immediately employable.." In order to be deliver on this value proposition, We are Excellent at communicating information to learners that enables them to understand and comply with required tasks.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Engineering Skills Development market. We consider our key competitors to be: Kim's Welding School, Samsons Welding School and Wilbats Training Academy.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kim's Welding School, Samsons Welding School and Wilbats Training Academy. by We offer a unique Training experience where students are educated not only by Welders but also by Qualified Welding Inspectors. We are the only Company in Africa who offer Data Pack and Practical Quality Management training..
Key Strategies
Over the next 6 months, our focus will be to Market information concerning our Data Pack Training on Social media Daily. . This task will be undertaken in the context of our broader strategy to Expand into Gauteng Market.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Achieve Accreditation Establish Durban Office Receive Government Funding
About this document
Engineering Skills Development Business Plan
This document was created by Owen of South African Welding Education using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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