Thinking In Pictures 1 Page Business Plan
Overview
Thinking In Pictures has a clear business objective to develop, produce, promote and distribute Aids for Autism, Adhd & Spd products. These products have been developed over 3months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Thinking In Pictures has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Providing affordable resources to families. This is a critical issue for our selected target market of Parents of children who have ASD, ADHD and SPD..
The Value Proposition
Thinking In Pictures is uniquely positioned to deliver value to Parents of children who have ASD, ADHD and SPD.. "Thinking In Pictures will Providing easy to understand information, and affordable products, to the average Australia family who have a member with ASD, ADHD, and SPD.." In order to deliver on this proposition, First-hand experience with the products, while providing employment to young adults who have limited employment opportunity due to their diagnosis.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Aids for Autism, Adhd & Spd market. We consider our key competitors to be: My diffability, Onestop sensory shop and Sue larkey. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with My diffability, Onestop sensory shop and Sue larkey by Online presence, ability to sell a variety of products at affordable prices, and providing employment to people who have Autism..
Key Strategies
Over the next 6 months, our focus will be increasing product demand, buying power will increase, bring unit price down. This will result in an ever growing profit margin. This task will be undertaken in the context of our broader strategy to Provide employment to young adult/s who have ASD who would have trouble gaining other employment due to their diagnosis.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch of blog/info page Selling products online Employing young adult
About this document
Aids for Autism, Adhd & Spd Business Plan
This document was created by Monica of Thinking In Pictures using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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