Pelican English School 1 Page Business Plan
Overview
Pelican English School has a clear business objective to develop, produce, promote and distribute English language efficiency. These services have been developed over 13 years. with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new students. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of students. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pelican English School has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to offer an English School that can show positive results in the study of English efficiency.This is a critical issue for our selected target market of Students who need English to communicate..
The Value Proposition
Pelican English School is uniquely positioned to deliver value to Students who need English to communicate.. "Pelican English School will Offer a large range of English course study, including Toeic, Eiken, from kindergarten to business level students." In order to be deliver on this value proposition, we have a vast knowledge of teaching English in Japan using all forms of English text utilising phonics for pronunciation and conversation for the second language acquisition of listening.
This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the English language efficiency. market. We consider our key competitors to be: ECC, Berlitz, AEON, ABC English, and all small private English schools. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with ECC, Berlitz, AEON, ABC English, and all small private English schools, by tailoring lessons to suit individual students needs rather than just giving the customer a few choices. .
Key Strategies
Over the next 6 months, our focus will be to Accumulate many students. . This task will be undertaken in the context of our broader strategy to Move into a larger premises. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 6 months are: Obtain 75 students of all ages. Provide first class lessons Expand the school.
About this document
English language efficiency. Business Plan
This document was created by Stephen of Pelican English School using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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