Cambridge Moto Park 1 Page Business Plan
Overview
Cambridge Moto Park has a clear business objective to develop, produce, promote and distribute Motorcycles, tours, training products and services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Cambridge Moto Park has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as No other facilities currently exist. This is a critical issue for our selected target market of Provide a facility for riders or people wanting to ride.
The Value Proposition
Cambridge Moto Park is uniquely positioned to deliver value to Provide a facility for riders or people wanting to ride. "Cambridge Moto Park will One stop shop." In order to be deliver on this value proposition, we Our unique location and mix of businesses. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Motorcycles, tours, training market. We consider our key competitors to be: Deca, Driver Safety Services, Adventure Moto, Horizon, Motorworks. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Deca, Driver Safety Services, Adventure Moto, Horizon, Motorworks by Strategic alignment of 3 businesses .
Key Strategies
Over the next 6 months, our focus will be to Launch concept to prospective customers and supporters . This task will be undertaken in the context of our broader strategy to Launch facility . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Planning approval Building approval Building completion
About this document
Motorcycles, tours, training Business Plan
This document was created by Adam of Cambridge Moto Park using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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