The Wedding Box 1 Page Business Plan
Overview
The Wedding Box has a clear business objective to develop, produce, promote and distribute Weddings products and services. These products and services have been developed over 18months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Wedding Box has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To plan a wedding and buy stock. This is a critical issue for our selected target market of Brides and grooms.
The Value Proposition
The Wedding Box is uniquely positioned to deliver value to Brides and grooms. "The Wedding Box will Provide a one stop service provider for weddings." In order to be deliver on this value proposition, we Different style of products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Weddings market. We consider our key competitors to be: Sisters bridal
< br />Bridals salons in Kampala . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sisters bridal
< br />Bridals salons in Kampala by Unique styles.
Key Strategies
Over the next 6 months, our focus will be to Wedding expo
< br />Facebook promotions
< br />Clothes from Ghana . This task will be undertaken in the context of our broader strategy to Open a shop . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new Facebook Get new customers Get customers to buy online
About this document
Weddings Business Plan
This document was created by Gillian of The Wedding Box using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment