MDR SOLUTIONS 1 Page Business Plan
Overview
MDR SOLUTIONS has a clear business objective to promote Insurance products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
MDR SOLUTIONS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Identify the financial needs of clients. This is a critical issue for our selected target market of Business owners.
The Value Proposition
MDR SOLUTIONS is uniquely positioned to deliver value to Business owners. "MDR SOLUTIONS will Secure his/her family's life in the event of financial problems ( health, death, accident)." In order to be deliver on this value proposition, we Legit claims will be paid within 3-10 days guaranteed. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Insurance market. We consider our key competitors to be: Insular, philam and axa. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Insular, philam and axa by Customizable products base on the needs and budget of our clients.
Key Strategies
Over the next 6 months, our focus will be to Sales call. This task will be undertaken in the context of our broader strategy to Become a unit manager and recruit new advisors. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Become a gold medallion qualifier Become a macaulay club member Become a MDRT awardee
About this document
Insurance Business Plan
This document was created by IAN of MDR SOLUTIONS using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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