Memworks 1 Page Business Plan
Overview
Memworks has a clear business objective to develop, produce, promote and distribute T shirts products. These products have been developed over 2yrs with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Memworks has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Our shirts allow our customers to re-live a specific moment in time. This is a critical issue for our selected target market of Millenials.
The Value Proposition
Memworks is uniquely positioned to deliver value to Millenials. "Memworks will We capture significant moments in time as they happen in pop culture in our society. We provide nostaglia for our customers and remind them of some of their favorite moments in history." In order to be deliver on this value proposition, we We are doing something no one is doing. Our shirts are fun and memorable. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the T shirts market. We consider our key competitors to be: True Religion
< br />Diamond Supply
< br />Akoo. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with True Religion
< br />Diamond Supply
< br />Akoo by Time and history.
Key Strategies
Over the next 6 months, our focus will be to Become the leading street appareal brand
< br />Reach 1million customers. This task will be undertaken in the context of our broader strategy to Expand clothing line. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To be the biggest street appareal brand Start premium logo line To reach 1 million customers
About this document
T shirts Business Plan
This document was created by Kendall of Memworks using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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