Provisions Seafood and Meats Inc 1 Page Business Plan
Overview
Provisions Seafood and Meats Inc has a clear business objective to distribute High Quality Seafood & Organic Meats products. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Provisions Seafood and Organic Meats Inc has been created with a clear focus on the needs of the Cayman Islands consumers. Through a structured customer discovery process, we have validated the key customer problem as High Market wholesale prices. This is a critical issue for our selected target market of Restaurants, Hotels and Supermarkets.
The Value Proposition
Provisions Seafood and Organic Meats Inc is uniquely positioned to deliver value to Restaurants, Hotels and Supermarkets. "Provisions Seafood and Meats Inc will Take advantage of the displacement of price from the USA Markets. Seafood products for example are marked up 4 to 5 times once passed through the wholesale to retail.." In order to be deliver on this value proposition, my personal experiences in the area of selling. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the High Quality Seafood & Organic Meats market. We consider our key competitors to be: Supermarkets. In Cayman 90% of exports come from the USA. There are untapped markets and economies of scale for creating lower prices, by going directly to new markets like for e.g. Brazil for lower cost meats and seafoods.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Supermarkets by offering high quality products at lower prices, creating niche forcing the Supermarkets to buy directly from the company .
Key Strategies
Over the next 6 months, our focus will be to increase our revenue threefold . This task will be undertaken in the context of our broader strategy to expand from the North American export markets to the South American and South East Asia seafood markets.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Introduce new export market Supply to the Big "3" supermarkets and distribute to a minimum of 20% of the Restaurant & Hotels in the Cayman Islands.
About this document
High Quality Seafood & Halal Meats Business Plan
This document was created by McCarron of Provisions Seafood and Meats Inc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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