Simon properties 1 Page Business Plan
Overview
Simon properties has a clear business objective to promote selling properties services. These services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Simon properties has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as offering free valuations. This is a critical issue for our selected target market of Goodwood Estate.
The Value Proposition
Simon properties is uniquely positioned to deliver value to Goodwood Estate. "Simon properties will we are fast and efficient and being an international company and being around for 40 years we have the experience.." In order to be deliver on this value proposition, we because we are every where we do referrals which speeds up the process. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the selling properties market. We consider our key competitors to be: Remax,world international,seef properties and harries homes. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Remax,world international,seef properties and harries homes by Because we have ongoing courses always doing research..
Key Strategies
Over the next 6 months, our focus will be to Put up big advertising boards in each of my areas. Target schools. Doing drops,door to door knocking. Making 50-60 phone calls each week offering free valuations doing referrals and dress for success.. This task will be undertaken in the context of our broader strategy to 12 months from now I would like to own my area with dominant sales, and own at least 20%of the area.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Alchemy training load your buyer's befriend buyers and sellers
About this document
selling properties Business Plan
This document was created by Cynthia of Simon properties using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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