stickyrice design 1 Page Business Plan

real estate design & marketing Business Plan

stickyrice design 1 Page Business Plan

 

Overview

stickyrice design has a clear business objective to develop, produce, promote and distribute real estate design & marketing products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

stickyrice design has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for reliable, responsive services and products with least amount of hassle. This is a critical issue for our selected target market of Real Estate agents & brokerages.

The Value Proposition
 

stickyrice design is uniquely positioned to deliver value to Real Estate agents & brokerages. "stickyrice design will create cohesive creative that arouses end-user curiosity and sticks in their hearts & minds." In order to be deliver on this value proposition, we We bring 9 years of experience specializing in effective real estate branding, design & marketing for real estate & mortgage brokerages and agents.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the real estate design & marketing market. We consider our key competitors to be: Yopi
< br />Mission Response
< br />Iconica Communications
< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Yopi
< br />Mission Response
< br />Iconica Communications
< br /> by Personalized friendly and highly responsive service for busy agents on the go go go. Having worked with hundreds of Realtors, about the inner workings of brokerages and their marketing practices & processes. Consultations and some services are available both in-person and remotely..

Key Strategies

Over the next 6 months, our focus will be to hire a talented digital marketing specialist. This task will be undertaken in the context of our broader strategy to expand into an effective digital market. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 KW clients, Launch digital job ordering system, Launch online store with well designed real estate design & marketing related products.

About this document
real estate design & marketing Business Plan
This document was created by Sue of stickyrice design using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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