M.A.D. Dog Essentials 1 Page Business Plan
Overview
M.A.D. Dog Essentials has a clear business objective to promote Dog Training services through a dedicated Sit Means Sit Franchise area. These services have been developed over 19 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
M.A.D. Dog Essentials has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is your dog not listening when you want or need them to. This is a critical issue for our selected target market of busy families.
The Value Proposition
M.A.D. Dog Essentials is uniquely positioned to deliver value to busy families. "M.A.D. Dog Essentials will provide one on one training for both the dog and their handlers by creating a line of communication and building a quality of life for the whole family." In order to deliver on this value proposition, we will start with private lessons followed by group classes treating your furry kid as our own during the process. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Dog Training market. We consider our key competitors to be: Bark Busters and Individual Trainers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bark Busters and Individual Trainers by providing a system that's studied, tested, proven, specialized approach that shows immediate results in the dog's ability to maintain focus to the task at hand even around distractions in a non-confrontational way.
Key Strategies
Over the next 6 months, our focus will be to Promote dog training through events, social media, through word of mouth. This task will be undertaken in the context of our broader strategy to expand into Doggy Daycare and Boarding. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Offer a physical location to hold private and group programs, along with offering Doggy Daycare and overnight boarding for dogs. "Revolutionizing the quality of life with happy, obedient, and confident dogs."
About this document
Dog Training Business Plan
This document was created by Michelle of M.A.D. Dog Essentials using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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