United Public Enforcement Agency 1 Page Business Plan
Overview
The United Public Enforcement Agency has a clear business objective to develop, produce, promote and distribute Security services services. These services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The United Public Enforcement Agency has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as criminals. This is a critical issue for our selected target market of urban areas.
The Value Proposition
The United Public Enforcement Agency is uniquely positioned to deliver value to urban areas.The "United Public Enforcement Agency has trained armed officers." In order to be deliver on this value proposition, we have a unique style of training and officer development. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Security services market. We consider our key competitors to be: Bryant security, g4s, 50 state security. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bryant security, g4s, 50 state security because our small size enables better officer supervision and client relations.
Key Strategies
Over the next 6 months, our focus will be community oriented policing. This task will be undertaken in the context of our broader strategy of disaster response and relief. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain three security contracts, and at least 2 SERT contracts Reach annual revenue of $300k or greater with annual profits of $80k or greater
About this document
Security services Business Plan
This document was created by Levi of United Public Enforcement Agency using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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