Move 1 Page Business Plan
Overview
Move has a clear business objective to develop Health and Wellness services for the whole family. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire customers and retain the business. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Move has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Offer a range of services in one space. This is a critical issue for our selected target market of Families.
The Value Proposition
Move is uniquely positioned to deliver value to Families. "Move will Provide a health and wellness service for the whole family." In order to deliver on this value proposition, We understand the fitness needs of all ages and genders. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fitness and strength market. We consider our key competitors to be: Virgin Active
< br />Zone Fitness
< br />Crossfit
< br />Herballife Bootcamps. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Virgin Active
< br />Zone Fitness
< br />Crossfit
< br />Herballife Bootcamps by Personal Touch.
Key Strategies
Over the next 6 months, our focus will be to Market Research . This task will be undertaken in the context of our broader strategy to Customer Retention. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete a detailed Business Plan Find a location for our business Set up Gym
About this document
Fitness and strength Business Plan
This document was created by Brent of Move using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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