Alice Enterprise 1 Page Business Plan
Overview
Alice Enterprise has a clear business objective to distribute cosmetics products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Alice Enterprise has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as it gives refined skin and hair , protect the skin against diseases. improve the hair growth and many more .. This is a critical issue for our selected target market of men and women.
The Value Proposition
Alice Enterprise is uniquely positioned to deliver value to men and women. "Alice Enterprise will we provide skin pomades, body spray, hair cream and other products . our customers beauty is our concern." In order to be deliver on this value proposition, we Alice Enterprise is the leading shop of comestics and have been in the business for so many years .they treat thier customers nicely.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the cosmetics market. We consider our key competitors to be: Anna frema enterprise and Felicia Baako and sons enterprise. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Anna frema enterprise and Felicia Baako and sons enterprise by We have quality products at affordable prices . .
Key Strategies
Over the next 6 months, our focus will be to Appoint a sales manager and also give credit facilities to customers. This task will be undertaken in the context of our broader strategy to To get branches and to expand into new market . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To get branches in all the regions To increase profit percentage to 80% To be the leading distributer of comestics in the country
About this document
cosmetics Business Plan
This document was created by Owusu of Alice Enterprise using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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