Rosebuds tearooms 1 Page Business Plan
Overview
Rosebuds tearooms has a clear business objective to produce Homemade cakes and pastries products and services. These products and services have been developed over 6 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Rosebuds tearooms has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A place where you can, relax, catch up, celebrate, even work. This is a critical issue for our selected target market of Real homemade cakes and pastries.
The Value Proposition
Rosebuds tearooms is uniquely positioned to deliver value to Real homemade cakes and pastries. "Rosebuds tearooms All our products are baked fresh daily,and have a large selection of teas and coffees to chose from." In order to be deliver on this value proposition, we I truly believe in treating everybody the way I like to be treated as well as there is nothing better than homemade food especially from the olden days of my mother and grandmother. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Homemade cakes and pastries market. We consider our key competitors to be: Marks and Spencer's,Waitrose,
< br />Asda etc . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Marks and Spencer's,Waitrose,
< br />Asda by All my cakes and pastries will be freshly made and baked everyday on the premises using locally sourced ingredients, where as my competition all bulk buy from mass production facilities which is not what I believe an afternoon tea experience should ever be .
Key Strategies
Over the next 6 months, our focus will be to Free tasters to possible new customers,advertising locally and on social media . This task will be undertaken in the context of our broader strategy to Full or part Afternoon teas delivered to your home or place of work, hold mad hatter tea parties for adults and children . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create a safe comfortable environment Produce my own signature cake Hold regular tea parties to the community
About this document
Homemade cakes and pastries Business Plan
This document was created by Sean of Rosebuds tearooms using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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