Anxinbnb 1 Page Business Plan
Overview
Anxinbnb has a clear business objective to develop, produce, promote and distribute Airbnb management service services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Anxinbnb has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for a simple and peace of mind management service. This is a critical issue for our selected target market of Chinese property owners.
The Value Proposition
Anxinbnb is uniquely positioned to deliver value to Chinese property owners. "Anxinbnb will Provide one stop, peace of mind, fully managed property services.." In order to be deliver on this value proposition, we Niche market, culture and language strength. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Airbnb management service market. We consider our key competitors to be: Realestate agency. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Realestate agency by Higher income, flexibility.
Key Strategies
Over the next 6 months, our focus will be to Customer acquisition and properties set up.. This task will be undertaken in the context of our broader strategy to Expand the service to domestic market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10 properties to manage 2 key locations in Melbourne 80% occupancy
About this document
Airbnb management service Business Plan
This document was created by Alex of Anxinbnb using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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