CMShirts 1 Page Business Plan
Overview
CMShirts has a clear business objective to develop, produce, promote and distribute Personalised Funny T-shirts products. These products have been developed over 3 months with a core focus on delivering high levels of customer satisfaction.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
CMShirts has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as T-shirts are expensive. Our Target Market is anybody with a good sense of humour whether they are 18 or 80
The Value Proposition
CMShirts is uniquely positioned to deliver value to Good sense of humour. "CMShirts will I design and sell funny t shirt designs that will liven up people's day when they read them. I am needed because I am extremely creative and can produce the funniest t shirts." In order to be deliver on this value proposition, we We are unique as we provide good quality clothing and funny designs at very reasonable prices. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personalised Funny T-shirts market. We consider our key competitors to be: Street Shirts, Spread Shirt, Shirtinator, Funky Pigeon. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Street Shirts, Spread Shirt, Shirtinator, Funky Pigeon by We are better as we have more competitive prices , warmer and more human customer interaction and customer satisfaction guaranteed.
Key Strategies
Over the next 6 months, our focus will be to I will launch a social media marketing campaign to bring customers to my site and when they are on I will ensure that they leave it fully satisfied. This task will be undertaken in the context of our broader strategyto solidify my place in the market and do collaborations with other brands for mutual benefits. After that I will move into other markets. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 customers,make 100 sales, Do a collaboration with a well known brand
About this document
Personalised Funny T-shirts Business Plan
This document was created by Chafic of CMShirts using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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