Melissa's Business Solutions 1 Page Business Plan
Overview
Melissa's Business Solutions has a clear business objective to provide Taxation and Accounting services. These services have been developed over several years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow our number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Melissa's Business Solutions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to control the accounting function of their business while still concentrating on what they specialize in. This is a critical issue for our selected target market of founders of startups and small business owners.
The Value Proposition
Melissa's Business Solutions is uniquely positioned to deliver value to founders of startups and small business owners. "Melissa's Business Solutions will provide them with the analysis and tools needed to maintain a strong hold on their business finances without having to be an accountant." In order to be deliver on this value proposition, we "make house calls". We come to you and are not afraid to "get our hands dirty" learning what your accounting processes need to consistently provide the truest financial picture. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Tax and Accounting Services market. We consider our key competitors to be: local CPA firms and other providers of accounting and tax services. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with local CPA firms and other providers of accounting and tax services by going to the client; we work where they need us: their home, their business, whatever location will be the most productive for the client.
Key Strategies
Over the next 6 months, our focus will be to become active in the community and take advantage of the many diverse networking opportunities available. This task will be undertaken in the context of our broader strategy to open a store front location and employ an administrative assistant and part-time tax preparer. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Business will become self-supporting.
Business will become the owner's sole source of income.
Business will occupy a store front location.
About this document
Tax and Accounting Services Business Plan
This document was created by Melissa of Melissa's Business Solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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