Great Printing 1 Page Business Plan
Overview
Great Printing has a clear business objective to develop, produce, promote and distribute Customised T-Shirt Printing and Gifts products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Great Printing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Expressing their feelings through customised gifts. This is a critical issue for our selected target market of Students, individuals.
The Value Proposition
Great Printing is uniquely positioned to deliver value to Students, individuals. "Great Printing will Customised t-shirt and gifts for yourself and your loved one without the fear to bump into another stranger with the same t-shirt you're using. 😉." In order to be deliver on this value proposition, we What you can think of we can print them out. Glows in the dark, heat press, ambroidery; you name it.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Customised T-Shirt Printing and Gifts market. We consider our key competitors to be: Home base printing, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Home base printing, by Creative ideas and unique features of art. We offer quality materials with cheaper affordable prices..
Key Strategies
Over the next 6 months, our focus will be to Major task would be promoting the product; mostly through media sosial and internet marketing. Conventional method applies as well, as we will push our products to existing shops. Fazilla will be one of the key marketing using her status as a coach and national player, promoting our products. . This task will be undertaken in the context of our broader strategy to We will need to push our creativity and produce new items. E.g; gifts, mugs, key chains, phone cover. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Paid off our capital Expansion with more industrial capacity Acquire more return customers
About this document
Customised T-Shirt Printing and Gifts Business Plan
This document was created by Beatrice of Great Printing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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