Real Moms Live 1 Page Business Plan
Overview
Real Moms Live has a clear business objective to produce Marriage and Family Therapy services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Real Moms Live has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Anger Management & Relationship difficulties. This is a critical issue for our selected target market of Families, Couples, Teens & Children.
The Value Proposition
Real Moms Live is uniquely positioned to deliver value to families, couples, teens & children. "Real Moms Live will help families communicate without anger or frustration." In order to be deliver on this value proposition, we will provide group therapy, classes/seminar groups and traditional service. Latoya Boston has over 16 years of experience in the field. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Marriage and Family Therapy market. We consider our key competitors to be: Playa vista therapy ctr. & local private practices. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Playa vista therapy ctr by providing group therapy & social skills classes.
Key Strategies
Over the next 6 months, our focus will be to Advertisement, meeting new people (be in the world) & appointing a sales manager. This task will be undertaken in the context of our broader strategy to Expand locations. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 210 new group customers, 2 full time therapist, professional training & development institute offering 5 classes weekly 100 customers & 3 speaking engagements weekly.
About this document
Marriage and Family Therapy Business Plan
This document was created by Latoya of Real Moms Live using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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