Kidropolis 1 Page Business Plan
Overview
Kidropolis has a clear business objective to develop Child Care products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Kidropolis has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as having the right hours for people's needs and to create an affordable price range for parents. This is a critical issue for our selected target market of Parents of Toddlers and Young Kids.
The Value Proposition
Kidropolis is uniquely positioned to deliver value to Parents of Toddlers and Young Kids. "Kidropolis will provide hourly child care services that helps parents who need a break.." In order to be deliver on this value proposition, we not only have over 10 years of experience with children, Bachelors degree in Sociology and Psychology and are parents of 3 energetic boys under 5 years of age. We want to provide hourly affordable childcare and would like to be a parental resource in the community. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Child Care market. We consider our key competitors to be: LePetite Academy
< br />Kids Club
< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with LePetite Academy
< br />Kids Club
< br /> by creating a progressively artistic and safe environment for kids while allowing Parents time to create their own form of self-care. It creates social engagement for children and a healthy time away for Parents to catch up on life, so both child and Parent are fulfilled.
Key Strategies
Over the next 6 months, our focus will be to apply supreme hourly child care for Parents who need a break.. This task will be undertaken in the context of our broader strategy to create a progressive artistic learning environment for children during their stay at Kidropolis. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Child Care in one year, Parental resource in a year and a half, and supports Emergency Daycare by 2 years.
About this document
Child Care Business Plan
This document was created by Melody of Kidropolis using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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