Link JHB-North & PTA-East 1 Page Business Plan
Overview
Link JHB-North & PTA-East has a clear business objective to promote and offer best in class Business Brokerage services. These services have been developed and refined over x years as part of the global Link Business Network.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Link JHB-North & PTA-East will be created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The matching of financially capable and interested buyers/investors with listed client businesses to close a deal as professionally as possible unlike any other brokering firm. This is a critical issue for our selected target market of Profitable SME between R500k and R1M5.
The Value Proposition
Link JHB-North & PTA-East is uniquely positioned to deliver value to Profitable SME between R500k and R1M5. "Link JHB-North & PTA-East provides the best and fastest growing globally recognised business brokering service in SA with offices in NZ, Australia, USA and Asia." In order to deliver on this value proposition, we focus on consulting and supporting the full value chain including the groom, valuate, marketing & buyer matching processes with impeccable integrity and professionalism. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Business Brokerage services market. We consider our key competitors to be: Renwick and Aldes. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Renwick and Aldes by offering an impeccable reputation of integrity and professionalism beyond reproach .
Key Strategies
Over the next 6 months, our focus will be to appointment at least 2 new qualified and effective brokers every 3 months . This task will be undertaken in the context of our broader strategy to reach 6 businesses sold objective within the first 12 months. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reaching breakeven on 6 months. Maintaining a new listing rate of at least 6 businesses per broker per month and appointing at least 2 new brokers every 3 months
About this document
Business Brokerage services Business Plan
This document was created by Maritz of Link JHB-North & PTA-East using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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