Solar 1 Page Business Plan
Overview
Solar has a clear business objective to distribute Solar Protection products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Solar has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of availability to find quality products. This is a critical issue for our selected target market of Hotels.
The Value Proposition
Solar is uniquely positioned to deliver value products to Hotels. "Solar will become a One stop store to provide solar protection for your customers." In order to be deliver on this value proposition, we have 20 plus years providing premium products to the hotel industry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Protección Solar market. We consider our key competitors to be: Hunter Douglas, Dettaglio, cojines y sombrillas fama, Bakan, FMS. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hunter Douglas, Dettaglio, cojines y sombrillas fama, Bakan, FMS by having Access to Unique Premium Products, and 20+ years in the market.
Key Strategies
Over the next 6 months, our focus will be to Open a new Office . This task will be undertaken in the context of our broader strategy to Expand into a new market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: becoming a One stop store for everything Sun Protection related, 50 new customers in the first year will Make Solar a reference in the Market
About this document
Protección Solar Business Plan
This document was created by Hugo of Solar using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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