Study Café- Coffee Bar 1 Page Business Plan
Overview
Study Café- Coffee Bar has a clear business objective to produce Coffee, Pastries, Study, Discuss products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Study Café- Coffee Bar has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The noise of other students discussions. This is a critical issue for our selected target market of College/High School Students.
The Value Proposition
Study Café- Coffee Bar is uniquely positioned to deliver value to College/High School Students. "Study Café- Coffee Bar will Provide a venue /place where students can study, discuss and relax before and/or after class." In order to be deliver on this value proposition, we What is unique about the café is that it is conducive for students to study while enjoying the pastries and beverages we offer, and free use of our Wi-fi. It is unique because we are the only café that offers this kind.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Coffee, Pastries, Study, Discuss market. We consider our key competitors to be: Ashly's Café and Le Café - We are similar because we offer coffee.
< br />We are also different from them because they offer meals, and they don't allow students to stay for a long period of time for studying or discussions. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ashly's Café and Le Café - We are similar because we offer coffee.
< br />We are also different from them because they offer meals, and they don't allow students to stay for a long period of time for studying or discussions. by Our advantage is that we are located just in front of a University that can easily be seen and accessed by our Primary and Secondary Customers..
Key Strategies
Over the next 6 months, our focus will be to Study Café is the 1st of its kind in our location. It is a Café where Students can Study there lessons before or after their respective classes while enjoying a variety of pastries, coffee and other beverages. I could acquire more customers by providing areas in the café that will be conducive for studying and group discussions, so not to disturb the other guest/customers who are doing the same. . This task will be undertaken in the context of our broader strategy to Expand our floor area and offer other products and services that would increase our revenue as well as having new customers and customer satisfaction.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Promote Improve Customer Satisfaction Expand the Café
About this document
Coffee, Pastries, Study, Discuss Business Plan
This document was created by Krizzia of Study Café- Coffee Bar using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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