Mouse Point 1 Page Business Plan
Overview
Mouse Point has a clear business objective to develop, produce, promote and distribute Online Technical Support services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mouse Point has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customer Thinking. This is a critical issue for our selected target market of Students and Corporate.
The Value Proposition
Mouse Point is uniquely positioned to deliver value to Students and Corporate. "Mouse Point will Reduce wait time and trust worthy remote support in front of their eyes.." In order to be deliver on this value proposition, we Low pricing and high priority service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Online Technical Support market. We consider our key competitors to be: No one. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with No one by 100% resolution.
Key Strategies
Over the next 6 months, our focus will be to Guerrilla marketing. This task will be undertaken in the context of our broader strategy to Join hands with product companies. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach all collages Partner with all companies Market world wide
About this document
Online Technical Support Business Plan
This document was created by Arun of Mouse Point using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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