Elite Makeover 1 Page Business Plan
Overview
Elite Makeover has a clear business objective to develop, produce, promote and distribute Hair Beauty Products products and services. These products and services have been developed over 1year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Elite Makeover has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as No more hassle in finding the hair you need / We sell wholesale and install. This is a critical issue for our selected target market of Salons /Beauty Supply / Individuals.
The Value Proposition
Elite Makeover is uniquely positioned to deliver value to Salons /Beauty Supply / Individuals. "Elite Makeover will We will provide wholesale prices /Hairstylist Discounts Available /Retail Available." In order to be deliver on this value proposition, we We carry wholesale Value & Competitive prices. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hair Beauty Products market. We consider our key competitors to be: Pauline's ,His and Her's hair ,The Wig Shop. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pauline's ,His and Her's hair ,The Wig Shop by We Carry / Install & Customize on the spot .
Key Strategies
Over the next 6 months, our focus will be to We will start carrying new hair supply . This task will be undertaken in the context of our broader strategy to We will be providing wholesale . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Product Develop More Business Relationships Gain More Clients
About this document
Hair Beauty Products Business Plan
This document was created by Elite Makeover of Elite Makeover using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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