Off the Beaten Path Makerspace 1 Page Business Plan
Overview
Off the Beaten Path Makerspace has a clear business objective to develop a community drives shared work space. These services have been developed over the last month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Off the Beaten Path Makerspace has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as limited tools and creator workspace. This is a critical issue for our selected target market of young creators.
The Value Proposition
Off the Beaten Path Makerspace is uniquely positioned to deliver value to young creators. "Off the Beaten Path Makerspace will provide the space and tools necessary for any young artist to fulfill their craft." In order to be deliver on this value proposition, we polled the community for answers on needs and desires. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Makerspace market. We consider our key competitors to be: Space bar, moo bar. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Space bar, moo bar by full service and not industry specific.
Key Strategies
Over the next 6 months, our focus will be to rent a space. This task will be undertaken in the context of our broader strategy to fill the space with tools and build a venue. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch space, Obtain 50 customers and become a full service venue.
About this document
Makerspace Business Plan
This document was created by Justin of Off the Beaten Path Makerspace using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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