Jam&Zo 1 Page Business Plan
Overview
Jam&Zo has a clear business objective to develop, produce, promote and distribute Jam & appelmoes products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Jam&Zo has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as 5. This is a critical issue for our selected target market of Oma's.
The Value Proposition
Jam&Zo is uniquely positioned to deliver value to Oma's. "Jam&Zo will Omdat het goed is voor oma's." In order to be deliver on this value proposition, we Lekkere jam. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Jam & appelmoes market. We consider our key competitors to be: Bon mama. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bon mama by Lekkerder.
Key Strategies
Over the next 6 months, our focus will be to Recept bedenken & voorraad maken. This task will be undertaken in the context of our broader strategy to Recept bedenken. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Goed doel Leuk Mensen Leren kenen
About this document
Jam & appelmoes Business Plan
This document was created by Fosse of Jam&Zo using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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