Alrite 1 Page Business Plan
Overview
Alrite has a clear business objective to develop, produce, promote and distribute fruit and fruit products. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Alrite has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need for natural and healthy fruit products. This is a critical issue for our selected target market of Working class and kids.
The Value Proposition
Alrite is uniquely positioned to deliver value to Working class and kids. "Alrite will Provide fruit drinks and snacks free of additives and preservatives keen on health." In order to be deliver on this value proposition, we Sole major provider of this service at affordble accessible and unique products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the fruit and fruit products market. We consider our key competitors to be: Portorino Eatery,Take away fast food. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Portorino Eatery,Take away fast food by healthy natural products and good pricing.
Key Strategies
Over the next 6 months, our focus will be to Develop and promote quality products and launch effective marketing strategies. This task will be undertaken in the context of our broader strategy to Expand into a new market and location. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new products Expand customer base,Branding and marketing
About this document
fruit and fruit products Business Plan
This document was created by Jowah of Alrite using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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