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Thursday, February 8, 2018

Lab test kits 1 Page Business Plan

Eficiente test results Business Plan

Lab test kits 1 Page Business Plan


 

Overview

VMRD has a clear business objective to distribute effective and reliable test results products and services. These products and services have been developed over many years of investigación with a core focus on addressing the key customer Health problems and associated productivity performance benefits .

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

VMRD has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Goverment and distributors. This is a critical issue for our selected target market of Government bids.

The Value Proposition
 

VMRD is uniquely positioned to deliver value to Government bids. "VMRD Test kits will provide an efficient and reliable result through a complete test portfolio." In order to deliver on this value proposition, we rely on our strong tech support from recognized universities. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the efficient lab test results market. We consider our key competitors to be: Iddex. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Iddex by a local and direct contact with authorities and farmers associations.


Key Strategies

Over the next 3 months, our focus will be to approach AGROCALIDAD to register kits . This task will be undertaken in the context of our broader strategy to expand into the prívate market. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 12 months are: 1.Registration VMRD and kits
2.Launch kits in official bids
3.Achieve 25% market share

About this document
Eficiente test results Business Plan
This document was created by Jose of Lab test kits using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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