A La Carte Catering Co. 1 Page Business Plan
Overview
A La Carte Catering Co. has a clear business objective to develop, produce, promote and distribute Grilled foods sandwiches pastas products and services. These products and services have been developed over 8 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
A La Carte Catering Co. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Taste is subjective. This is a critical issue for our selected target market of Teachers students doctors nurses.
The Value Proposition
A La Carte Catering Co. is uniquely positioned to deliver value to Teachers students doctors nurses. "A La Carte Catering Co. will To provide restaurant quality food at affordable prices all our meals are cooked to order with a short waiting time." In order to be deliver on this value proposition, we Our products utilizes they best ingredients both to produce quality meals daily. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Grilled foods sandwiches pastas market. We consider our key competitors to be: Atkins Roti shop, mama's kitchen, KFC originals BBQ, Wing On . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Atkins Roti shop, mama's kitchen, KFC originals BBQ, Wing On by A la Carte will offer a different category of cuisine .
Key Strategies
Over the next 6 months, our focus will be to Use social media and word of mouth as a marketing tool . This task will be undertaken in the context of our broader strategy to Become a main stay in the community with repeat customers . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Serve 100 customers daily Establish a strong social media presence Expand into a dine in bristro
About this document
Grilled foods sandwiches pastas Business Plan
This document was created by Andre Ayers of A La Carte Catering Co. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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