Blessed Bath Products 1 Page Business Plan
Overview
Blessed Bath Products has a clear business objective to develop, produce, promote and distribute Goats Milk Soap & Lotion products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Blessed Bath Products has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as dry, flakey, & wrinkling mature skin. This is a critical issue for our selected target market of 40-65 year old women.
The Value Proposition
Blessed Bath Products is uniquely positioned to deliver value to 40-65 year old women. "Blessed Bath Products will nourish, moisturize, & exfoliate your skin." In order to be deliver on this value proposition, we have created 10 soaps & lotions, each having their own special characteristics. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the goats milk soap & lotion market. We consider our key competitors to be: Zum Bar, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Zum Bar, by not making customers have to cut their own soap. Our bars are larger, and fit in the hand comfortably, and customers can purchase a set of soap & lotion Also our packaging is pretty enough for gift giving.
Key Strategies
Over the next 6 months, our focus will be on creating a fundraising packet. This task will be undertaken in the context of our broader strategy to expand into church fundraising market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: 1) Obtaining 52 customers; 2) Hire production & distribution employees; 3) Hire a Sales Manager & increase annual customers to 104.
About this document
Goats Milk Soap & Lotion Business Plan
This document was created by Merelynn of Blessed Bath Products using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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